Directory index · Review sites · researched October 2026
G2
g2.comG2 is a review site for all kinds of startups, including AI tools, developer tools, and SaaS. We went through its submission pages in October 2026: what it costs, the link you get, who gets in and how to submit.
How much does G2 cost?
Listing on G2 is free if you wait your turn, with paid options from $299.
A basic G2 profile is free; no backlink or badge requirement for submission was stated. New profile requests are conditionally approved after G2 research verifies the product/service and category, usually in about 3–5 business days. A separate claim request receives final review in 1–3 business days. The free profile includes a 'Users Love Us' badge license, but the badge is earned only after 20 reviews averaging 4.0 stars and compliance with republication and content/data-use guidelines.
- Basic profile
- Standard seller page
- Basic review collection and syndication
- Users Love Us badge license
- Pricing comparison lists 3 profile admins
- Everything in Free
- G2 managed campaigns
- $100 gift card review credits
- Custom CTAs
- Upgraded profile
- Branded banners and review campaigns
- Badges
- No contract; cancel anytime
- Page says year 2 increases to $599/month
- Everything in Free
- G2 managed campaigns
- $100 gift card review credits
- Custom CTAs
- Upgraded profile
- Branded banners and review campaigns
- Badges
- Advertised as 16% savings
- Page says year 2 increases to $6,000/year
- Everything in Starter
- 10 profile admins
- Single-profile G2 managed campaigns
- $500 gift card review credits
- Single-product custom CTAs
- Review management
- Profile visitor data
- Premium seller pages
- Expanded support and account settings
- Contact sales for price
- Everything in Professional
- Unlimited profile admins
- Multi-profile G2 managed campaigns
- $1,000 gift card review credits
- Multi-product custom CTAs
- Market intelligence
- Solutions pages and multi-product reviews for Enterprise profiles
- Contact sales for price
Extras they sell
- G2 Content Subscription
- Paid add-on for licensing G2 Reports and Grids, customer proof/content, and marketing assets. Price not shown.
- G2 Buyer Intent
- Paid buyer-intent data add-on for activity across a product profile, categories, and competitors. Price not shown.
- G2 Clicks
- Pay-per-click advertising with flexible budgets, no minimum, and no guaranteed impression volume. G2 says many customers start at $2,000–$5,000/month; that is a typical starting budget, not a quoted price.
- G2 Ads Paid Promotions
- Guaranteed paid placements on category and competitor pages. The ads page describes one-third of impressions for a fixed quarterly fee; the plans page says placements can be bought quarterly or annually, with up to three spots per placement. Price not shown.
- G2 Data Solutions
- Product/profile traffic, comparisons, satisfaction, and historical data for investors and other data customers. Price not shown.
Does G2 give a dofollow backlink?
G2 links to your site with a nofollow link, which asks Google not to count it.
Its Ahrefs Domain Rating is 91.
Who gets into G2, and how fast?
Submissions are reviewed first, and most products that fit get in.
You get a listing page, with little promotion.
G2 says its research team verifies a new product/service in about 3–5 business days before placing it in a category. After the owner submits a claim request, final approval takes 1–3 business days.
How much traffic does G2 get?
Similarweb ranks g2.com #21,919 in the world by traffic.
What G2 says about its audience: G2 homepage: '3,728,700+ real reviews' and 'Help over 5 million monthly Buyers on G2.' Seller page: '6x more monthly visitors than other B2B review sites' and '100% of the Fortune 500 businesses use G2.' G2 plans page describes a marketplace trusted by 'over 100M software buyers.'
How do you submit to G2?
You submit to G2 through a form, after creating an account. Sign-up options: Email and password, Email link, Google, and LinkedIn.
What the form asks for
- Full Name
- Email Address
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Provenexpert
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Free | Everyone gets inEvery product that fits gets listed | Listing onlyA listing page, little promotion | DR 91Ahrefs Domain Rating: a 0–100 score based on the sites that link here. It doesn't measure traffic. | TrafficSimilarweb global rank #96,365 | DofollowThey link to your product with a dofollow link, which helps SEO | |
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GoodFirms
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Freeor $300+Paid options from $300 | SelectiveOnly a few submissions are picked | Listing onlyA listing page, little promotion | DR 87Ahrefs Domain Rating: a 0–100 score based on the sites that link here. It doesn't measure traffic. | TrafficSimilarweb global rank #121,623 | NofollowThey link to your product, but nofollow | |
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TrustRadius
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Freeor $30,000+Paid options from $30,000 | SelectiveOnly a few submissions are picked | Listing onlyA listing page, little promotion | DR 85Ahrefs Domain Rating: a 0–100 score based on the sites that link here. It doesn't measure traffic. | TrafficSimilarweb global rank #172,299 | DofollowThey link to your product with a dofollow link, which helps SEO | |
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TechnologyAdvice
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Freeor $100+Paid options from $100 | Listing onlyA listing page, little promotion | DR 78Ahrefs Domain Rating: a 0–100 score based on the sites that link here. It doesn't measure traffic. | TrafficSimilarweb global rank #214,728 | NofollowThey link to your product, but nofollow | ||
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PeerSpot
Review site
peerspot.com
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Freeor $50,000+Paid options from $50,000 | SelectiveOnly a few submissions are picked | Listing onlyA listing page, little promotion | DR 75Ahrefs Domain Rating: a 0–100 score based on the sites that link here. It doesn't measure traffic. | TrafficSimilarweb global rank #156,830 | No linkNo link to your product | |
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AddictiveTips
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Free | SelectiveOnly a few submissions are picked | FeaturedShown to their audience: homepage, newsletter or social | DR 73Ahrefs Domain Rating: a 0–100 score based on the sites that link here. It doesn't measure traffic. | TrafficSimilarweb global rank #198,860 | NofollowThey link to your product, but nofollow |
Researched 29 October 2026 from G2's own pages. Prices and terms change, so check before you pay. Something out of date? Report a correction.