Directory index · researched October 2026
Capterra
capterra.com/vendorsCapterra is a directory for all kinds of startups, including developer tools and SaaS. We went through its submission pages in October 2026: what it costs, the link you get, who gets in and how to submit.
How much does Capterra cost?
Listing on Capterra is free.
A free Basic profile is offered. No backlink, badge exchange, waiting period, or review turnaround requirement is stated in the pages reviewed. Inclusion is subject to category fit and Capterra/G2 Digital Markets' discretion: the product should be packaged software or a service, publicly available with a public offer such as a trial, demo, or request for information, and not waitlist-only. Beta products need a working site and at least one review within the first calendar year. The request route requires a vendor account.
- Free product/service profile
- Detailed profile information, including target market, features, and screenshots
- Product reviews and ratings
- Listing management portal
- Personalized website review
- The regional plan comparison also claims 3x exposure on the G2 network and visibility to millions of software buyers monthly
- Enhanced sponsored profile with premium directory placement
- Pay-per-click campaigns; bids can be adjusted by category, directory, and geography
- Multiple links to the vendor website or landing page
- Campaign reporting, analytics, and monthly spend limits
- Conversion tracking
- Dedicated account manager
- Optional free landing page optimized for lead generation
Extras they sell
- Qualified Leads (PPL) Per lead; rates not publicly stated
- Separate lead-generation service: software advisors qualify buyers by phone or chat and deliver leads matched to vendor criteria. Vendors can bid by market and company-size band.
- Advisor appointment setting Additional fee may apply; amount not stated
- Option to have advisors schedule meetings between prospective buyers and the vendor's sales team.
- Expansion Leads Not stated
- Option to purchase buyers who meet most, but not all, of the vendor's lead criteria.
- CRM integration Additional fees may apply; amount not stated
- Option to deliver lead data directly into the vendor's CRM in addition to email.
Does Capterra give a dofollow backlink?
Its Ahrefs Domain Rating is 91. Under DR4, the new model Ahrefs switches to on December 1st, 2026, it stays at 91.
Who gets into Capterra, and how fast?
Submissions are reviewed first, and most products that fit get in.
You get a listing page, with little promotion.
How much traffic does Capterra get?
Similarweb ranks capterra.com #27,762 in the world by traffic.
What Capterra says about its audience: Capterra homepage: "50M+ Users Yearly" and "2.5M+ Verified Reviews". Its India vendor page claims "more than 5 million business software buyers" use Capterra monthly and a community of "35,000+ software companies". G2 Digital Markets claims "100M+ Active annual buyers" and "1M+ Leads qualified by phone or chat". The PPC materials claim 3x exposure on the G2 network.
How do you submit to Capterra?
You submit to Capterra through a form, after creating an account. Sign-up options: LinkedIn, Google, Email and password, and Email link. Prices only show once you've signed up.
What you'll see
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Vendor account signup gate
g2.com/seller_login
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Signup form
g2.com/identities/start_login?register=true&source=listing
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Regional vendor plans
capterra.in/company/vendors
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Researched 30 October 2026 from Capterra's own pages. Prices and terms change, so check before you pay. Something out of date? Report a correction.