Directory index · researched October 2026
IndieTools
indietools.appIndieTools is a directory for all kinds of startups, including AI tools, design tools, developer tools, mobile apps, and SaaS. We went through its submission pages in October 2026: what it costs, the link you get, who gets in and how to submit.
How much does IndieTools cost?
Listing on IndieTools is free, as long as you link back to them from your site, with paid options from $20.
Free is $0 forever with unlimited listings per account. Add and verify the IndieTools badge on each product website before submitting its listing for manual review; until verified, the listing remains a private draft. A verified badge enables a DoFollow website link. If confirmed missing, the benefit is revoked after a five-day (120-hour) recovery period and the link returns to NoFollow, but the listing remains published. Approval is still required.
- Unlimited product listings per account
- Permanent public product page after approval
- Public founder profile
- Automatic SEO and GEO metadata; Web, AI, MCP and CLI discovery
- Dashboard analytics
- Manual review before publication
- IndieTools website badge must be verified before review
- Website link is NoFollow by default; DoFollow while the badge is verified
- No recurring fees
- One product per purchase
- Automated validation after successful payment; approval is not guaranteed
- Permanent DoFollow website link without a badge requirement
- Permanent listing after validation
- Public founder profile and dashboard analytics
- Automatic SEO and GEO metadata; Web, AI, MCP and CLI discovery
- No renewal
- One product per purchase; includes Standard benefits
- Automated validation after successful payment; approval is not guaranteed
- Permanent DoFollow website link without a badge requirement and a verified product badge
- One 30-day labelled Sponsored Advertise campaign after approval and when a slot is available
- Placement among six homepage Advertise slots and six different discovery-sidebar slots; queue if all twelve are occupied
- Sponsored placements send visitors directly to the product website and include campaign analytics
- Two contextual DoFollow links in two different relevant blog articles, selected and reviewed by the editorial team
- No article writing or brief required
- No renewal
Extras they sell
- Authority upgrade $39 one-time per product
- The paid upgrade adds a labelled 30-day Advertise campaign and two editorial blog links to Standard benefits. The campaign starts after approval when a slot is available; if all twelve slots are occupied, the product queues. There is no separate Advertise purchase.
Does IndieTools give a dofollow backlink?
IndieTools links to your site with a dofollow link, the kind Google may count toward your site's authority.
Its Ahrefs Domain Rating is 47. Part of that comes from sites that link back to it in exchange for a listing, so it likely overstates what its link is worth to you (why).
Who gets into IndieTools, and how fast?
Submissions are reviewed first, and most products that fit get in.
New listings are shown to its audience: on the homepage, in a newsletter or on social media.
How much traffic does IndieTools get?
Similarweb doesn't rank indietools.app, which usually means very few visitors.
What IndieTools says about its audience: Homepage claimed “841,960 visits over 30 days” (Cloudflare estimate), down 51.4% for the last 14 days versus the prior 14, with a peak on Oct 12. It also showed 1,215 founders and 1,641 products.
How do you submit to IndieTools?
You submit to IndieTools through a form, after creating an account. Sign-up options: Google and Email and password.
What the form asks for
- Product URL (described on the submit page; actual form not reached)
- Product description (described on the submit page; actual form not reached)
- Category (described on the submit page; actual form not reached)
- Founder details (described on the submit page; actual form not reached)
- Technology stack (described on the submit page; actual form not reached)
- Product images or screenshots (described on the submit page; actual form not reached)
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Researched 29 October 2026 from IndieTools's own pages. Prices and terms change, so check before you pay. Something out of date? Report a correction.