BetaList

A fraud detection SaaS submitted to about 160 directories and launch sites over two months. Almost nothing converted, and BetaList alone sent more than half the directory traffic.

Reported: About 160 submissions, 89 live; directories sent 171 of about 3,300 sessions; BetaList sent 94 sessions from 73 new visitors with 5 signup and 5 demo clicks; next best directory sent 15; only 2 signups attributed

“One site, BetaList, sent more than half of that (94 sessions). The next best sent 15.”

Directories, Launch platforms indiehackers.com, September 2026

A property management SaaS for landlords got its only signups from discovery platforms in the one week it posted actively. Tripled search impressions brought none.

Reported: Aug 1 to 7, while posting on communities and launch platforms: 6 credit card signups, traced to BetaList (6 sessions), Indie Hackers (3), LaunchPact (2) and PeerPush (2); Aug 8 to 22, SEO tripled impressions from about 2K to 8K a day with zero signups; $0 MRR after 4 months

“They came from BetaList (6 sessions), Indie Hackers (3 sessions), LaunchPact (2), and PeerPush (2).”

Launch platforms, Communities, SEO indiehackers.com, August 2026

A solo maker of an AI logo generator got nothing from Twitter and one signup from Product Hunt. A BetaList feature a few days later brought dozens of signups and the first paying customer.

Reported: Twitter: no response; Product Hunt: 1 signup; BetaList: 36+ signups and 150+ visitors on feature day, 90+ signups and 500+ visitors by the first paying customer on May 11

“Then, I decided to launch on Product Hunt, but the result wasn’t good. I only got one signup user.”

Launch platforms, Social media medium.com, May 2025

The AI email writing tool waited a month and a half for a free BetaList slot and landed on a weekend without reaching Trending. The founders called the results very modest and advised against paying to skip the queue.

Reported: Free submission, featured after 1.5 months on a Saturday; launch day: 6 likes, 54 visitors, 16 signups; after 14 days: 10 likes, 216 visitors, 76 signups

“I’d say that it’s definitely not worth it to go for the paid option to skip the waiting queue.”

Launch platforms indiehackers.com, June 2021

In a comment, the maker of the React codebase generator said its BetaList feature brought $209 in sales plus some awareness. Modest, but he felt it was worth listing.

Reported: $209 in revenue from BetaList

“Betalist sent $209 in revenue to Divjoy back when it was featured (and probably some extra traffic/awareness). Nothing crazy, but it was worth getting listed.”

Launch platforms indiehackers.com, October 2020

The time tracking SaaS started with a simple coming soon page submitted to BetaList and a few other directories. That produced its first cohort of early adopters.

Reported: Roughly 1,500 to 2,000 early adopters right after launch from a coming soon page submitted to BetaList and a couple more directories; $120,000/mo at the time of the post

“This gave us roughly 1,500-2000 early adopters right after launch.”

A waitlist, Launch platforms, Directories indiehackers.com, October 2020

The founder built a quick landing page with an email form and a Canva mockup, and BetaList brought about 35 signups. He used them to test early prototypes.

Reported: About 35 signups from a BetaList feature of a landing page with a mocked-up screenshot; $400/mo at the time of the interview

“I then managed to get featured on BetaList where I got about 35 signups.”

A waitlist, Launch platforms indiehackers.com, October 2020

The form builder's maker shared two weeks of BetaList numbers after other makers' posts helped him decide to submit. He was happy with the start, though below what others reported.

Reported: 360 unique visits, 57 launch subscribers, 15.83% conversion over 2 weeks

“Unique Visits: 360 Launch subscribers: 57 Conversion rate: 15.83%”

Launch platforms indiehackers.com, March 2020

The solo maker skipped the $129 expedite fee and was featured 18 days after submitting. The BetaList newsletter sent more than twice the traffic of the site feature itself.

Reported: Free submission, approved after 16 days, featured 2 days later; 369 site users in 7 days vs 48 the week before, 290 from the BetaList link; 89 users on newsletter day vs 39 on feature day; 57 free signups in 7 days plus 19 later

“In the 7 days after the feature I had 57 free sign ups to the site, and another 19 since that time.”

Launch platforms indiehackers.com, February 2020

He planned announcements across about 30 personal channels and Slack groups for day one, which put the planner app in BetaList's Trending section. Signups went to concierge onboarding calls.

Reported: 16 BetaList upvotes; Trending for an extra 2 days almost tripled signups; 25.3% goal conversion in the first 3 days; about 20% replied to the qualification email and 50% of those booked an onboarding

“Getting into the Trending section allowed DO to almost triple the number of signups.”

Launch platforms, Communities medium.com, Trevor Lohrbeer, May 2019

The Slack standup bot went back to BetaList each time it rebranded and kept relaunching new features on Product Hunt. The first BetaList feature was the best of the three.

Reported: 300 signups from the first BetaList feature, maybe 100 after a rename, then hundreds more as Standuply; dozens of Product Hunt launches; a 2,000 Slack groups page got 1,326 votes

“So we got 300 signups from BetaList the first time.”

Launch platforms mixergy.com, Alex Kistenev, November 2018

A B2B demographics SaaS took the free BetaList queue and waited 12 weeks. It got a small but well-targeted batch of signups, many of them agencies and decision makers, and the founders said they would pay for the $129 option next time.

Reported: Free listing after a 12 week wait; 40 signups from February 18 to March 1; about 35% conversion; 161 retweets; newsletter brought 32% of leads, Twitter 14%; paid option was $129

“We’ve got 40 sign-ups from February 18 till March 1 (and few more after).”

Launch platforms david-one.medium.com, David One, March 2018

The project management tool paired a paid BetaList feature with a ViralLoops referral waitlist. A Medium post answering a BetaList commenter's Trello comparison question converted even better than BetaList itself.

Reported: $129 BetaList package, featured after a day; BetaList: 555 visitors, 187 subscribers, 28%; Medium article: 291 visitors, 129 subscribers, 41%, boosted by about 400 Facebook ad clicks; direct and social: 710 visitors, 164 subscribers; 500 subscribers from 1,861 visitors in 10 days

“BetaList: Visitors: 555 Subscribers: 187 Conversion Rate: 28%”

Launch platforms, Content marketing, A waitlist, Paid ads medium.com, March 2018

A side project for testing designs paid to skip a month-long wait and woke up as BetaList's top trending startup. It also got picked up by WebDesignerNews and a UX newsletter.

Reported: Paid the expedite fee after qualifying; No.1 trending; about 400 sessions a day on the 2 featured days, 1,298 sessions in 5 days; more than 300 beta signups in 5 days; 149 Twitter shares; a WebDesignerNews post got 56 upvotes

“In just 5 days, we had more than 300 people sign up for beta testing.”

Launch platforms, Communities medium.com, Joanna Jiang, June 2016

An online course site paid $99 to be featured within days after an earlier rejection for a template-looking landing page. The redesigned page got about 175 subscribers in 10 days, nearly all from BetaList.

Reported: $99 expedited listing; just over 50 subscribers before; around 175 new subscribers in 10 days, 74 on day 1; up to 200 sessions on the day, then a 60 to 70 a day baseline; just over 50 cents per subscriber

“So far, in the last 10 days our mailing list got around 175 new subscribers, almost all of which came from Betalist.”

Launch platforms learnetto.com, Hrishi Mittal, February 2016

He waited for the free BetaList slot and was featured within a month; the feature nearly doubled his alpha list in a week. LaunchingNext and BetaPage features followed but none beat BetaList on traffic or conversion.

Reported: About 270 alpha signups before; 120 signups on day 1 and 220 over the week from BetaList; about 100 more later; traffic from 30 to 250 hits a day, 600 over the week; 35% conversion on day 1, 28% for the week vs about 20% normally; later BetaList visitors converted at 13%

“In the first day alone BetaList drove another 120 signups, going up to 220 total over the week.”

Launch platforms, Directories medium.com, Tim Perry, January 2016

The B2B project management tool paid to skip BetaList's months-long queue and went live the next Monday. Day 1 alone beat the team's week-one traffic goal, though conversion was below what they hoped.

Reported: Paid to skip the waitlist; day 1: 225 sessions from BetaList, 324 total sessions, 50 BetaList signups and 11 other signups; goal had been 300 page views in the first week

“225 sessions from Betalist. 324 total sessions. 50 Betalist signups. 11 other signups.”

Launch platforms leantime.io, Gloria Folaron, December 2015

He had nearly abandoned a mocked-up landing page for automated customer emails when BetaList featured it. Half the visitors left their email, which convinced him to build it.

Reported: Under 500 unique visitors; about 50% entered their email; 220 email signups; beta invite emails opened at nearly 70%

“What was impressive, was that ~50% of the visitors entered their email! I got 220 email signups which was enough to start working on the idea.”

Launch platforms, A waitlist medium.com, Serge, June 2015

The iOS and web scheduling app paid for an expedited BetaList review and was on the homepage three days later. It got 150 beta signups in a day, and the testers actually used the app.

Reported: $99 for the 5 day review, live 3 days later; dozens of signups in the first hours; over 750 tweets; 150 signups in the first 24 hours

“All in all we received 150 signups in the first 24 hours. More than we expected, and not too shabby for $99.”

Launch platforms stories.betalist.com, Jake Peters, May 2015

A keychain iPhone charger collected emails before its Kickstarter. BetaList sent fewer visitors but converted better, while a Product Hunt post by a stranger a week later sent about nine times the traffic.

Reported: BetaList: $69 expedited review, 471 unique visitors, 505 Twitter shares, 76 emails, 16.1% conversion. Product Hunt: around 6th to 8th place, 4,293 unique visitors, roughly 407 emails, 9.5% conversion

“It cost us 69$, and it drove us 471 unique visitors directly from Beta List”

Launch platforms medium.com, Marin Medak, August 2014