From founders' own write-ups of their launches and their first users. The numbers are theirs; we haven't checked them.
How 50 startups got their first users.
BotWork
AI · Product Hunt launch
An AI agent freelance network launched as a Telegram bot with manifesto-style positioning. Nobody came, and the founder blamed the setup step and the philosophy-first pitch.
Reported: #38 for the day; zero external users; first external signup came only after a web app shipped two weeks later
“It finished the day at #38 and brought in zero external users. Not a slow trickle. Zero.”
Launch platforms
indiehackers.com, June 2026
The Job Hunter's AI Bundle
Info product · Product Hunt launch
A $39 prompt pack and workbook launched cold on Product Hunt and got nothing. The maker concluded Product Hunt amplifies an audience you already have rather than creating one.
Reported: 3 weeks of prep; 2 upvotes; 3 followers; 1 comment (the maker's); 0 sales of the $39 bundle; 3 Twitter followers and an email list under 50
“Results: 2 upvotes, 3 followers, one comment (mine), zero sales.”
Launch platforms, SEO
indiehackers.com, May 2026
Affilr
SaaS · Product Hunt launch
The affiliate program finder hunted itself, and friends' brand-new upvoting accounts were filtered out. The launch sent no traffic at all.
Reported: Self-hunted; 3 visible upvotes and zero signups by noon, 4 upvotes in the headline; buried on page 4; no Product Hunt traffic; one signup by end of day; submitted to Fazier, Microlaunch, AlternativeTo and SaaSHub the same day; about 100 Twitter followers
“The result: buried on page 4 with 3 visible upvotes by the time real voting started. No impressions, no traffic, no signups from PH.”
Launch platforms, Directories
indiehackers.com, March 2026
Uneed Community
Other · Product Hunt launch
The maker community launched on Product Hunt and at the same time on Uneed, his newsletter, LinkedIn and X. Product Hunt alone covered about 15% of visitors but over 60% of revenue.
Reported: #2 Product of the Day; from Product Hunt alone 2,000 unique visitors (Plausible; Umami counted 1.16k), 187 accounts, 9% conversion vs 6% usual, 41 paid ($30 to skip or $5 to join the waitlist), over $2,500; whole launch over 3 days 13,000 visitors and nearly $4,000
“Out of 2,000 unique visitors, 187 created an account.”
Launch platforms, Social media, Content marketing
thomas-sanlis.com, Thomas Sanlis, November 2025
Checklist Genie
Mobile app · Product Hunt launch
A solo iOS checklist app launched on a Sunday after a call with hunter Chris Messina and asked makers he had helped before to return the favor. Downloads were strong, paid conversions small.
Reported: #1 Product of the Day; 646 upvotes; 65+ comments; featured in the Product Hunt email next day; 1,000+ downloads on launch day; then 25 to 50 downloads a day; a handful of paid subscriptions
“it ended up hitting #1 Product of the Day with 646 upvotes and over 1,000 downloads on launch day.”
Launch platforms, Communities
indiehackers.com, July 2025
Feedbask
SaaS · double launch on Uneed and Product Hunt
The feedback and testimonial tool launched on both platforms at once. Uneed ranked better and converted well on tiny traffic, while Product Hunt sent 11 visits and a wave of spammy upvote-selling offers.
Reported: Uneed: 99 upvotes, Product of the Day, 2nd of the week, 34 visits, 5 signups, about 10% of visitors commented. Product Hunt: 39 upvotes, 10th of the day, 11 visits, promoted with one scheduled tweet; 20+ DMs and emails selling upvote services
“The traffic wasn’t huge but the conversion was good.”
Launch platforms
paulinecx.beehiiv.com, Pauline, June 2025
AI Logo Magic
AI · first paying customer
A solo maker of an AI logo generator got nothing from Twitter and one signup from Product Hunt. A BetaList feature a few days later brought dozens of signups and the first paying customer.
Reported: Twitter: no response; Product Hunt: 1 signup; BetaList: 36+ signups and 150+ visitors on feature day, 90+ signups and 500+ visitors by the first paying customer on May 11
“Then, I decided to launch on Product Hunt, but the result wasn’t good. I only got one signup user.”
Launch platforms, Social media
medium.com, May 2025
Airstrip AI
AI · Product Hunt launch
The AI contract generator for agencies got about a quarter to a third of visitors to sign up. The founder says most were product tourists and wishes he had started SEO earlier.
Reported: 3,000 to 4,000 visitors; 1,000+ signups; #7 Product of the Day; Product Hunt the only big push, Twitter got little traction; most signups did not stick
“Last year, we launched our product Airstrip AI and hit over 1000 signups in just 1 day -- without running any ads or paying for traffic.”
Launch platforms, Social media
indiehackers.com, Shanjai Raj, May 2025
Brick 1100
Mobile app · multi-platform launch
Launched with no preparation on several platforms in the same week, the mobile app flopped on Hacker News but did well on Product Hunt, Peerlist and Reddit. Downloads spiked, but revenue stayed tiny.
Reported: Hacker News: 3 upvotes, 1 comment. Product Hunt: 200+ upvotes, 30+ comments, #9 for the day, newsletter feature (an earlier Product Hunt launch got 5 upvotes). Peerlist: 60+ upvotes, 250+ views, #2 for the week. Reddit: 170+ upvotes, 31k views. Downloads up 166% on Google Play and 1033% on the App Store at the peak; $7 from 4 subscriptions and $20 from ads
“I got 4 monthly subscriptions (priced at $2 each) on both platforms, making a total of $7.”
Launch platforms, Communities
peerlist.io, April 2025
RivalSense
SaaS · Product Hunt launch
RivalSense finished fifth and got about 3% of new visitors to start a trial in two days. Its own small newsletter and Product Hunt's daily newsletter features carried extra traffic.
Reported: 325 votes; 57 comments; #5; 3,600 new website visitors and 110 trials in the first 2 days; 200 trials after 2 weeks; own newsletter of almost 400 subscribers asked to upvote
“At the moment (2 weeks after the launch) we have a total of 200 trials”
Launch platforms, Content marketing
indiehackers.com, November 2024
Wisp CMS
SaaS · Product Hunt launch
The solo founder of a CMS spent launch day sending LinkedIn and X DMs and replying to comments. It got a high comment count, a modest visitor count, and two lifetime-deal buyers.
Reported: #6 Product of the Day; 420 upvotes; 171 comments; over 300 site visitors; 65 signups; 2 paid customers; $171.5 from lifetime subscriptions in 24 hours
“The launch brought in 65 signups, 2 paid customers, and over 300 site visitors.”
Launch platforms, Social media
wisp.blog, September 2024
Microlaunch
Marketplace · Product Hunt launch
The solo founder of a month-long launch platform posted progress on X every 2 hours and cross-posted to Reddit, Indie Hackers and Hacker News. The launch beat Anthropic's Claude 3 for the day.
Reported: Product of the Day on a Tuesday against Claude 3; 5k+ visits on launch day; around 10k total visitors; featured twice in the Product Hunt newsletter; Product of the Week in dev tools; 10k unique users in 2 months; 30k visits since first deployment
“My Product launch for Microlaunch was scheduled for a Tuesday and it was frankly a super competitive day: one of my competitors was Claude 3 by Anthropic”
Launch platforms, Social media, Communities
indiehackers.com, March 2024
Uneed
Marketplace · Product Hunt launch
The launch directory itself launched on Product Hunt with a single tweet as promotion. It still finished fifth and filled its paid queue with 48 new products.
Reported: 5th Product of the Day on a Tuesday; 2.1K unique visitors; 876 visits to listed products; $150 revenue; 48 products added to the queue; promoted with one tweet, no emails or DMs
“Moreover, we wanted to play fair: we didn't send any emails and didn't contact anyone in private messages. Everything was done thanks to a tweet!”
Launch platforms, Social media
uneed.best, February 2024
EarlyBird
Other · first 500 customers
They launched on Product Hunt on Christmas Day and promoted the launch across Slack, Discord and Telegram groups and forums. That produced 500 customers in three days.
Reported: 500 customers in 3 days
“Our efforts paid off and we got our first 500 customers within 3 days!”
Launch platforms, Communities
indiehackers.com, Leo Baishun, September 2023
Xnapper
Other · Product Hunt launch
The paid macOS screenshot app emailed its 4,600 beta users the moment the launch went live, which he credits for the fast early votes. The launch turned an existing audience into sales on day one.
Reported: #1 Product of the Day; 1,428 upvotes; 6.2K website visits; 164 sales; $4,212 revenue; $69.63 refunded; launch day 2,343 visits and $2,656; 381 votes in the first 2 hours; launch email to 4,600 beta users; about 45K Twitter followers and 3,000 newsletter subscribers
“It got 1,428 votes and got into the #1 Product of the Day!”
Launch platforms, A waitlist, Social media
indiehackers.com, Tony Dinh, August 2022
Tally
SaaS · first 1,500 users
The founders built lists of hundreds of prospects from Product Hunt and Twitter and cold-emailed them asking for feedback, and shared progress publicly. A Product Hunt launch later doubled the user base.
Reported: 184 users and $64 MRR by October 2020; about 1,500 users before Product Hunt; doubled to about 3,000 after
“We scanned Product Hunt and Twitter and made lists of hundreds of prospects and started doing cold outreach, asking for their feedback.”
Cold outreach, Communities, Launch platforms, Social media
blog.tally.so, Marie Martens, October 2021
EpicPxls
Marketplace · Product Hunt launch
The design asset marketplace's Product Hunt launch was its biggest single spike of new users. The traffic did not last, so the founder kept stacking other channels.
Reported: Launched March 6, 2016; #2 with 650 upvotes; 5,799 new users; traffic back to normal shortly after; $400+/mo at the time of the post
“We launched on March 6, 2016, and ended up at #2 with 650 upvotes and 5,799 new users, but our traffic went down to normal shortly thereafter.”
Launch platforms
zerotousers.substack.com, November 2020
Loom
SaaS · first 20,000 users
A Product Hunt launch brought roughly 3,000 users in a few days. Champions inside companies and a $5 referral credit carried growth from there to 20,000.
Reported: About 3,000 from Product Hunt; 3,000 to 20,000 through champions and referral credits
“First ~3k came in from Product Hunt on launch day + 1-2 days after.”
Launch platforms, Word of mouth
lennysnewsletter.com, Shahed Khan, May 2020
Standuply
SaaS · BetaList and Product Hunt launches
The Slack standup bot went back to BetaList each time it rebranded and kept relaunching new features on Product Hunt. The first BetaList feature was the best of the three.
Reported: 300 signups from the first BetaList feature, maybe 100 after a rename, then hundreds more as Standuply; dozens of Product Hunt launches; a 2,000 Slack groups page got 1,326 votes
“So we got 300 signups from BetaList the first time.”
Launch platforms
mixergy.com, Alex Kistenev, November 2018
Oivo
Other · BetaList and Product Hunt before Kickstarter
A keychain iPhone charger collected emails before its Kickstarter. BetaList sent fewer visitors but converted better, while a Product Hunt post by a stranger a week later sent about nine times the traffic.
Reported: BetaList: $69 expedited review, 471 unique visitors, 505 Twitter shares, 76 emails, 16.1% conversion. Product Hunt: around 6th to 8th place, 4,293 unique visitors, roughly 407 emails, 9.5% conversion
“It cost us 69$, and it drove us 471 unique visitors directly from Beta List”
Launch platforms
medium.com, Marin Medak, August 2014
Mugshot Bot
Developer tool · Product Hunt launch
The link preview image generator finished #5 and turned about 7% of visits into signups. Paid Twitter ads to drive upvotes cost $7.50 a click and were not worth it.
Reported: Over 250 upvotes; 39 comments; #5 Product of the Day; close to 1,000 visits; over 70 signups; 6 paying customers; emailing about 100 existing accounts brought 9 clicks; $15 of Twitter ads brought 2 clicks
“It generated close to 1000 visits, over 70 sign ups, and 6 paying customers.”
Launch platforms, Paid ads
masilotti.com
Reply.io
SaaS · first paying customer
He answered sales questions on Quora, which brought the very first customer. A later Product Hunt launch produced 600 signups in two days.
Reported: First customer via Quora; 600 signups in 2 days from Product Hunt
“used Quora to land his very first customer, and launched on Product Hunt to get 600 signups in two days”
Communities, Launch platforms
saasclub.io, Oleg Campbell
Syften
SaaS · Product Hunt launch
The community monitoring tool's founder says the launch brought attention and useful conversations but no paying customers. The post is mostly a launch guide, with this as his own result.
Reported: Over 1,000 visitors; tens of signups; none paid
“my launch sent over 1,000 visitors and tens of signups to Syften, but none of those people paid.”
Launch platforms
syften.com